Great Beer Voted Victoria’s #1 Independent Lager
The brewers at Bright, the gateway to Victoria’s beautiful High Country, live and breathe the alpine lifestyle, and want to share that experience through great beer.
Bright Brewery offers unique, bold and adventurous beers for people who love adventure and connect with the mountain lifestyle – which can be thirsty work! Riding bikes, skiing, hiking, camping, fishing, camping under the stars or just sitting by a fire in front of the river, various activities that need to be finished off with a can of Alpine Lager in hand.
The brewery was founded in 2005 by a family who wanted a way to share their beautiful hometown with as many people as possible – and that was through great beer!
Alpine Lager is one of those – a crisp and refreshing beer as bright as the sun rising over the mountain ranges, and a fitting tribute to the town of Bright in which it is brewed.
Alpine Lager showcases local ingredients, including hops grown at the Southern Hemisphere’s largest farm, Rostrevor Hop Garden, which is just 10 minutes down the road, pure alpine water, native botanicals. Depending on the brew, other unique local ingredients also shine through, such as Mountain Yuzu or Sixpence Coffee.

This fiercely independent family brewery was founded on three key values – to be Authentic, Active and Sustainable and these continue to drive every decision the family makes today and into the future. That includes a focus on environmental sustainability and reducing their impact on the natural environment, such as switching on a new 177kW solar power system to power the brewing facility, adding to 50kW of solar that already helps power their venue and restaurant.
Craft beer drinkers wanting to have their own special connection to the High Country can do so via the subtle floral and tropical flavours of Alpine Lager, the perfect reward for thirsty adventure-seekers who come to Bright to run, hike or explore the breathtaking trails or want to experience it all in the comfort of their own home.